Choose relevant participants, explain one task, and follow up with what you learned and changed.
This article focuses on invitations and participation. The main guide explains preparation and the feedback loop around them. Find your first users View guide
Look for people who recently faced the problem your product addresses. Other makers can help with usability, but they are not automatically representative of the people who would use or buy your product.
Ask for one realistic task with a clear stopping point. Give an honest time estimate based on a rehearsal and explain what you want to learn. Avoid a vague request to try everything.
Refer to a relevant, verified public observation or an existing conversation. Do not invent familiarity, product usage, or praise. Make participation optional and use only an appropriate contact route.
Invite a small round you can observe and follow up with. Track invitations separately from accepted invitations and completed tests. A positive reply is not evidence that someone used the product.
Thank participants and tell them what changed because of the test. Explain decisions you did not adopt. Ask whether they want to try the updated flow, without assuming they owe another session.
Prepare useful questions for the session — Continue reading
It depends on the audience, burden, and purpose of the study. State any compensation clearly and do not condition it on positive feedback or a public endorsement.
Follow the channel rules, consent requirements, and your approved contact policy. Stop when someone declines or opts out; silence is not consent to a sequence.
With participants identified, return to the main guide and prepare the questions that will help you understand their experience.